What are Contextual ads?
PPC
Pay per click (PPC) is a type of online advertising that is displayed to users based on their contextual content, such as keywords, the theme of the web page, demographic data
Advantages of contextual advertising
Starting with a low budget
You can launch contextual advertising even with a small budget and achieve results under these conditions.
Quick start and result
Advertising campaigns on Google are quickly launched, and you can receive orders from clients from the very first days of advertising.
Maximum target audience coverage
Google covers over 2 million websites on the Internet and its own Google resources to find your customers.
Effective setup and management
Google operates on artificial intelligence to find users who will make purchases and leave requests, but it also has manual settings.
Starting advertising on Google Ads consists of the following stages
01
PPC strategy creation
We study the brief filled out by the client, then start exploring the client’s niche and analyze competitors. We compile a portrait of the target audience and filter out the non-target audience to reduce advertising costs. Simultaneously, we assess the seasonality of the business and provide recommendations to the client regarding the seasonality of demand. After this, a strategy is developed to achieve the business goals.
02
Setting up Analytics and Google Ads advertising account
We create a Google Ads advertising account, Google Analytics, and Google Tag Manager for the client. Also, for online stores, we create a Google Merchant Center account for Shopping campaigns if agreed upon with the client. We set up all accounts and link them together.
03
Banners or videos for ads
Using a specialized program for collecting statistics on users’ search queries, we compile a semantic core – a list of keywords that will most effectively promote your product.
04
Collection of negative keywords
Using a specialized program for collecting statistics on users’ search queries, we compile a semantic core – a list of key words that most effectively promote your product.
05
Creating advertising announcements
Contextual advertising has its specifics: the ads need to be informative yet catchy to the potential customer. The announcements are formulated taking into account the USP (Unique Selling Proposition) received from the client or developed by the specialist during the analysis of the business, the client’s website, and competitor analysis. Our experts, both PPC and copywriters, know how to create effective advertising announcements.
06
Setting up and launching advertising campaigns
We create attractive advertising announcements in Google Ads and set up the advertising campaign taking into account the age, interests, and geography of potential clients. Setting up advertising campaigns and all necessary accounts and services for the client takes about 7–10 working days.
07
Analytics and optimization of advertising campaigns
We conduct an audit of advertising campaigns, analyze results, evaluate effectiveness, and decide how to optimize the campaigns to attract more clients to the campaign, reduce CPL and CPO (cost per lead and cost per order), and increase the number of orders, calls, and inquiries to the company, focusing on the profitability of advertising expenses – ROI and ROMI indicators.
What can we do for you?
Search advertising
These are text ads shown to users who are currently searching for your service or product on Google. These ads lead users to your website. The advantage of such advertising is that it attracts a warm audience already interested in your product.
Display Network
The Display Network campaign is displayed as banners on various websites on the Internet, inviting users to visit the client’s website and order services (or buy a product). It is set up for different audiences suitable for the business or visitors of the campaign’s website, or visitors of other websites, for example, competitors’ sites.
Discovery campaigns
These are carousel ads shown in the YouTube feed, in the Social Media, Promotions sections in Gmail, and in the Google news feed. They are well-suited for a cold audience that wasn’t specifically looking for a product but is open to trying something new, helping to attract new customers. The algorithm is based on user actions on YouTube, Play Market, in the Display Network, and other services.
Google shopping campaign
It displays ads in the form of images with the main information about the product: photo, name, price. The main advantage of such advertising is that the client immediately sees the product, its price, and understands whether it is the product they need or not. Thus, we do not waste the budget on clicks if the product does not suit the client. A shopping campaign is ideally suited for promoting an online store. The system itself determines which queries to show the ads for, based on not keywords, but on the attributes of products you set in the feed.
Smart Shopping campaigns
An automated campaign that manages advertising in Google Ads. The system itself determines how the advertisement will look, to whom it will be shown, and how much to pay per click. You only need to upload the necessary information, and the system will combine different variants that fit the advertising platforms. The goal of this campaign is to expand the reach of interested users. It sounds very convenient, but there are nuances: during testing, you cannot often change the daily budget, and you cannot manually influence the content and design of the ads. Also, Smart campaigns should not be launched at the beginning of advertising work.
Online Local Ads
A campaign best suited for offline businesses: cafes, stores, repair shops, etc. This type of advertising is shown to users who are searching for a product in a specific location or are themselves in it. It appears on Google Maps. With a local campaign, you can increase offline sales at your locations and promote a recently opened spot. However, such a campaign practically does not generate online sales, so it’s better for online stores to opt for other advertising campaigns.
Video ads
Advertising videos are placed on video platforms, such as YouTube, within videos, and on Google’s partner sites. Ordering such contextual advertising is necessary to achieve marketing goals such as brand recognition and increasing customer loyalty.
Why should you order contextual advertising?
Reach your target audience
It is shown to customers when they are searching for a product or service
Shortest term results
Leave request
Do you have any questions?
FAQ
What is PPC?
It is advertising in the form of announcements that are displayed to the user based on their interests, online behavior, or search queries. It can be in the form of text, graphics, or a video. The advertisements are shown in the search engine, on websites, in applications, etc.
What types of contextual advertising are there?
There are 4 main types: search, display, video and product advertising. You can also add remarketing, which shows ads to users who have already visited the advertised site.
Who is a PPC specialist?
A PPC specialist is a specialist who is involved in setting up contextual advertising for a site, directly forming, optimizing and setting up advertisements, where payment is made per click (transition) to the site (Pay Per Click).
Services
Information
Contacts
- Symyrenko St. 36, building B, of. 405 Kyiv, Ukraine
- Mon-Sat 9:00 – 19:00
- +38 063 562-14-74
- info@myzi.marketing
